Welcome
Welcome to the Propel Brand Guidelines—a comprehensive resource for all things related to our brand. Here, you’ll find everything from brand assets to the principles guiding their use. If you need something that isn’t covered, please reach out at brand@propel.app.
Who this is for
If you’ve found your way here, this site is for you. Whether you’re a Propel employee, external collaborator, member of the press, investor, government, or advertising partner, these guidelines are designed to help you understand and implement the Propel brand. We invite collaboration and aim to provide you with the tools you need to represent Propel accurately and consistently, which helps to strengthen our brand presence across all touchpoints.
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Propel's brand
Every aspect of our brand is rooted in our four core characteristics: Trusted, Welcoming, Attentive, and Savvy. These traits form the foundation of everything we do, guiding our actions and shaping how we present ourselves to the world.
Our visual identity and brand voice were designed to offer a breath of fresh air from the dull, cramped beiges of government bureaucracy, and to stand out as a friendly face within a sea of flashy, intimidating apps.
What's to come
We continually update the site with new items, so be sure to check back from time to see what's new.
Here are some items that we plan to add in the near future:
- Press/Media kit
- Leadership headshots
- Icons
- Photography guidelines & assets